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Frequently Asked Questions
How much should a nano influencer charge?
Nano influencers (1,000–10,000 followers) in India typically charge between Rs 2,000 to Rs 10,000 per Reel. Rates vary based on engagement rate, niche, and content quality. Beauty and tech niches command higher rates, while lifestyle and food niches are more moderate. Use our calculator above to get a personalized estimate based on your actual metrics.
What is a good engagement rate?
A good Instagram engagement rate varies by follower count. Nano influencers (under 10K followers) should aim for 4–8%, micro influencers (10K–50K) should target 2–5%, and mid-tier creators (50K–200K) can expect 1–3%. An engagement rate above 3% is generally considered good for monetized accounts in India.
How do brands calculate influencer pricing?
Brands typically calculate influencer pricing using CPM (Cost Per Mille) or CPV (Cost Per View) models. They estimate the expected reach of your content and apply a CPM of Rs 200–800 depending on your niche and engagement quality. Most brands also consider your engagement rate, audience demographics, and content quality when determining final rates.
Does follower count matter?
Follower count matters but is not the most important metric. Brands increasingly prioritize engagement rate, content quality, and audience relevance over raw follower numbers. A creator with 5,000 highly engaged followers in a specific niche can earn more than a creator with 50,000 disengaged followers.
How can I get more paid collaborations?
To get more paid collaborations, focus on building a professional media kit, maintaining consistent engagement rates above 3%, clearly defining your niche, and actively pitching brands. Platforms like Influwee are being built to help creators get discovered based on engagement rather than follower count alone.